Sony Ericsson in collaboration with NTT DoCoMo is launching a “scent phone” . The SO703i comes with an aroma sheet with a variety of 11 scents including "Apple Pie".

The scents are released from a replaceable strip located near the central hinge which are guaranteed to work for 3 months. After that you simply replace the old scent strip with a new one.

Source : trendhunter