October 19, 2007


Sony Ericsson in collaboration with NTT DoCoMo is launching a “scent phone” . The SO703i comes with an aroma sheet with a variety of 11 scents including "Apple Pie".

The scents are released from a replaceable strip located near the central hinge which are guaranteed to work for 3 months. After that you simply replace the old scent strip with a new one.

Source : trendhunter

Posted on Friday, October 19, 2007 by Admin

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Yahoo! India, a leading provider of comprehensive online products and services to consumers and businesses in India today announced the launch of oneSearch SMS, the company’s latest search offering in the mobile space for Indian consumers.

How oneSearch SMS works

With the launch of oneSearch SMS in India, Yahoo! is enabling all mobile users to search for almost any content through its 58242 short code. For example:



· SMS to 58242 with the city name (e.g. Mumbai) returns back the weather
· SMS to 58242 with the company name (e.g. Infosys) returns back the stock quote
· SMS to 58242 with a business name or category and a location (e.g. Pubs Mumbai) returns back the name, address, and phone number of the local business. Up to 3 business listings are provided for each search query with the ability to ask for more by sending an “m”. Local business listings are currently available across the 4 big metros of Mumbai, New Delhi, Chennai, and Bangalore.
· SMS to 58242 with a news topic (e.g. Eklavya in Oscars) returns back a news article

Source : Indiaprwire

Posted on Friday, October 19, 2007 by Admin

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How about an SMS that has all the emotions of a voice call, not to mention the convenience of a normal text message? Well, it’s for real. Welcome to the age of voice SMS or talking SMS, a new value-added service (VAS) that is being offered in the country by both CDMA and GSM operators, starting this April.

A talking SMS enables the user to record his or her voice and send it across like a simple text message, and the user can retrieve it at his leisure. Sending a voice SMS is as simple as sending a text message. The only difference is that instead of keying in the text, the subscriber would have to record his message and forward it.

The service is similar to a voice mail and can be retrieved by dialing a designated number. But unlike a voice mail, the message would be short (of around 20-30 seconds) and is treated as an SMS. This means it is not metered, like a voice call or mail. The service is expected to be a hit, as the charges are on par with that of an SMS.

The operator would install the technology and equipment for the service at his end, resulting in no additional cost to the user.

Source : IMIMobile

Posted on Friday, October 19, 2007 by Admin

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Jamba has selected IMImobile, the world’s leading mobile value added services provider, to manage its new global mobile content services.

Jamba joins Airtel, Vodafone, Cable & Wireless and Google on IMImobile’s impressive client roster and so benefiting from the company’s managed VAS infrastructure services. As the enabler of worldwide content management services for Jamba, IMImobile will power content delivery to Jamba's global subscribers managed out of IMImobile’s VAS Network Centre (VNOC) in Hyderabad. IMImobile will be responsible for managing Jamba’s new mobile services including the multi-million dollar ring tone Crazy Frog ; hugely popular with the youth market. IMImobile was selected ahead of other leading global telecom suppliers through a stringent RFP process.

With Portals and Mobile Operators facing increasing operating complexities and spiraling costs when it comes to deploying value added service (VAS) platforms, IMImobile managed services model is proving very attractive. IMImobile offers robust service delivery platforms and bespoke content management systems with 24/7 technical support. Services provided by these platforms include interactive portals, community and user generated content applications, caller ring back tone and video streaming.

Source : IndiaPRwire.com

Posted on Friday, October 19, 2007 by Admin

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According to the Wall Street Journal (WSJ), Google is working on a search engine designed to help users find mobile content such as ringtones, games, wallpapers and other paid content.

The WSJ said Google's new service would provide mobile phone users with a list of companies that provide a desired item, and Google would make money by charging companies for high placement on the list. The report said Google has been working on the project for months with unspecified content providers, but has run into some technical delays.

The Internet company is also considering the inclusion of a social-networking component that would let users of the company's Gmail email service exchange content. Overall, the service would work much like the Google Product Search service, formerly known as Froogle.

WSJ further reported, "Google's plans to broker the sale of mobile content like ringtones and games could become a threat to large cellphone operators like Verizon Wireless and AT&T Inc., especially if Google enables customer payment through eBay Inc.'s PayPal or its own online Checkout service. The operators have built their own storefronts to sell such material, and they would prefer to hold on to consumers' attention and spending. If billing goes through the carriers instead, appearing on customers' monthly bills, carriers could actually benefit because they usually get a significant cut of such transactions

Posted on Friday, October 19, 2007 by Admin

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