Digital automotive network Vehix announced the launch of Vehix Mobile, which optimizes its auto research and content for mobile devices. According to Vehix, the mobile website services include searches for new and used vehicles as well as dealers, in addition to used auto values and a photo gallery, all specially formatted for the demands of mobile handset screens. Consumers accessing Vehix via PC may also click "Send-to-My-Mobile" links from any vehicle detail page to transmit text messages including the vehicle make, model, price, dealer and dealer contact information, along with a link back to the auto's original Vehix web page. "Vehix mobile solutions enhance the value Vehix provides our advertisers because they can connect with car shoppers through robust advertising and content distribution opportunities that didn't exist before," said Vehix CEO Derek Mattsson in a prepared statement.